In 1975, at the tender age of 22, Steve Toburen sort of 'fell' into the carpet cleaning industry. At the time, Toburen had a little one-man janitorial service. Pretty soon, however, Steve discovered (through an old friend in the same business) about the 'easy money' found in a NEW thing called 'steam cleaning.' His friend was right! Carpet cleaning was a lot more fun than cleaning toilets and Toburen was hooked! Over the next 20 years, Steve would become owner of one of the most successful cleaning and restoration firms in the country. In 1991, Steve successfully sold his company and retired at the age of 38.

Currently, Steve Toburen is the CEO of Concepts of Value, a customer service training firm and serves as the Director of Training for Jon Don's Partners for Success program, an intense business building program specifically designed for carpet cleaning company owners and managers.

In addition to teaching three days of the Strategies for Success seminar, Steve Toburen was instrumental in creating the VAST seminar, A one-day course that covers Value Added Service concepts with "how-to" exercises that will transform technicians into Customer Cheerleader experts.

In this interview Steve Toburen explains:

• "Find a job you love and you'll never work another day in your life."
• How to get your clients to be your cheerleaders.
• How to change the way you deal with clients so they want to refer their friends to you.
• The importance of confidence and gratitude.
• The number one emotion in a prospects head and how to put it to work for you.
• The importance of professionalism.
• How systems can improve your service.