Michael Fishman - Genius Network Interview

"The Importance of Finding the Right List"

In this Genius Network interview, Joe Polish talks to expert list broker Michael Fishman about data mining and the importance of leveraging your customer database for marketing.

Order "The Importance of Finding the Right List"

This Genius Network audio interview is available for purchase on compact disc or cassette.  The full interview will be mailed to your address, along with a complete transcript and Hot Tips Sheet^TM for quick access to interview highlights.

About Michael Fishman

Michael has been with Specialists Marketing Services, a marketing services and advisory firm, since 1984 and has been a trusted advisor to client executives throughout his tenure. In leading work with such organizations as Meredith Corporation, Boardroom, Rodale, Inc., HCI Direct Inc., Reader's Digest, Healthy Directions and many others, he has directed prospect targeting for some of the largest consumer campaigns ever executed, with several individual campaigns which acquired in excess of 250,000 new paid customers. In addition, he has consulted with his clients continuously in the areas of product development, creative development, campaign risk management and other strategic value areas.   Michael also facilitates the firm's annual Consumer Health Summit, the industry's preeminent such venue which he established in 1994.    Michael has been a speaker at DMA Circulation Day, List Day, the Gary Bencivenga 100 Seminar and many other regional and national conferences.