 "Insider Secrets of a $100 Million Company"
In this Genius Network interview, Joe Polish talks to President and CEO Marty Edelston and Executive Vice President Brian Kurtz about the secrets behind making Boardroom, Inc. a successful, profitable business.
Order "Insider Secrets of a $100 Million Company"
This Genius Network audio interview is available for purchase on compact disc or cassette. The full interview will be mailed to your address, along with a complete transcript and Hot Tips SheetTM for quick access to interview highlights.
About Marty Edelston
Martin Edelston founded Boardroom, Inc. in 1972, at the age of 43, after holding many jobs with large and small companies. He has worked since he was ten years old- delivering milk-and then as a dishwasher, lifeguard, advertising salesman, book club manager, circulation director and business manager. Martin is the owner, chief executive and top editor of the publications of Boardroom, Inc., headquartered in Greenwich, Connecticut. Boardroom publishes several national periodicals-Bottom Line/Personal, Bottom Line/Business, Tax Hotline, Bottom Line/Tomorrow, Moneysworth and Bottom Line/Health. Boardroom Books is one of the nation's largest publishers of nonfiction books.
About Brian Kurtz
Brian is the Executive Vice President at Boardroom, Inc., a $100+-million newsletter and book publisher in Stanford, Connecticut. The company is widely recognized as an industry leader in both direct marketing and newsletter publishing. Brian is responsible for the mailing of over 50-million pieces of direct mail a year and the distribution of millions of other impressions and a wide variety of alternate media, using the most innovative direct marketing creative in the industry.
Brian is also very active in his direct marketing education. He's a frequent speaker at industry events. He taught a full semester undergraduate course in direct marketing at his alma mater, Rutgers University, in 1989. Brian's worked in various capacities for the Direct Marketing Educational Foundation and for other universities and programs in and around the New York area.
Brian is a member of the board for the Direct Marketing Foundation and a member of the DMA Ethics Operating Committee. In 2000, you were inducted into the DMA Circulation Hall of Fame; and in the same year, voted List Leader of the Year.
Brian is one of the smartest list marketers in the world. He knows this business inside-out. He's overseen millions and millions of mailings, been involved with Boardroom's largest consumer newsletter in the world, Bottom Line Personal, amongst many other newsletters and books that they publish. He's overseen millions of dollars in transactions through direct marketing.
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