Gary Halbert is one of the most well known marketing guys throughout the world. Called by many "The World's Greatest Copywriter" and the "Prince of Print," Gary has written many million dollar producing sales letters. One of Mr. Halbert's sales letters has been mailed more than any other sales letter in history. Over 600 MILLION times. (That's a lot of postage!)

Gary is a frequent speaker at marketing and copywriting seminars, and is the author of many self published books on copywriting and marketing. In addition to publishing The Gary Halbert Letter, he also does consulting.

Gary Halbert has worked with many of the world's top marketing firms. Gary's story is a rags to riches story of success found through the use of compelling copy. Listen along as Joe Polish and special guest co-interviewer Brian Kay force Halbert to reveal the secrets of successful copywriting.

During this interview Gary Halbert expounds on these marketing and copywriting issues:

• What to do if you only have $500 for marketing.
• The importance of good copywriting.
• The power of testing your sales copy.
• What your copywriting should concentrate on.
• How simple phrases can increase sales. One example given demonstrates how the addition of two words doubled sales.
• What powerful copywriting really is.
• How to write more compelling copy.
• How to get your sales letter opened and read.
• How to select the right mailing list.
• How to phrase powerful offers.
• The difference between features and benefits.
• How to establish credibility in your sales letters.