Dan Kennedy - Genius Network Interview

"Masterful Marketing"

In this Genius Network interview, Joe Polish talks to master marketer Dan Kennedy about how he has helped tens of thousands of entrepreneurs grow their businesses.

Order "Masterful Marketing"

This Genius Network audio interview is available for purchase on compact disc or cassette.  The full interview will be mailed to your address, along with a complete transcript and Hot Tips Sheet^TM for quick access to interview highlights.  

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About Dan Kennedy

Dan Kennedy is a professional speaker and marketing consultant. Mr. Kennedy charges his clients $5200 to create powerful selling materials in a wide variety of formats. Sales letters, Free Recorded Messages, Infomercials, and presentations, Kennedy has created them all.

Dan has written more than a dozen books for entrepreneurs, and helped tens of thousands of business owners grow their business. For all these reasons, Dan Kennedy is always listed in the top ten marketers.

"Masterful Marketing" Details

In this interview, you'll hear Joe Polish and Dan Kennedy discuss:

• How to take ideas from other niches and incorporate them in your marketing
• The most important asset of any business
• The most common mistake business owners make and how to avoid it
• How to get customers for life
• The lifetime value of a client
• The power of referral marketing
• How to qualify your prospects
• How to increase the response to direct mail letters
• The power of list selection