 "Follow-up Solutions by Infusion Software"
In this Genius Network interview, Joe Polish talks to Infusion Software execs Clate Mask and Scott Martineau about automated marketing, the importance of implementation and the necessity of following up.
Order "Follow-up Solutions by Infusion Software "
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About Clate Mask
Clate Mask is President of Infusion Software & Consulting. Infusion provides
complete CRM solutions to small businesses that want to automate and improve their
sales, marketing and customer management. With Infusion’s CRM software, any small
business can quickly double its sales. Prior to joining Infusion, Clate worked at North
Sky, where he was instrumental in building the company, raising capital and
facilitating the sale of the company to About.com in 1999 for $42 million.
After the acquisition, he was Director of Revenue Management of About’s Web
Services Division, where he managed sales for several Internet properties. Clate is
married and has five children. He enjoys raising his children, playing sports and
building businesses. He holds a BA in Economics from Arizona State University and
JD and MBA degrees from Brigham Young University.
About Scott Martineau
Scott Martineau is the founder of Infusion Software. Scott has spent the last eight years
helping entrepreneurs leverage technology to accomplish their lofty business goals.
Although his formal degree in Computer Information Systems focused more on he
America", his real passion and skill is in arming the small business entrepreneur with the
tools needed to compete with and out-market large companies and other competitors.
His unique mix of technical skills and entrepreneurial sense has been instrumental
in creating the number one marketing & follow-up software used by the nation's
most respected direct-response marketing gurus. With a customer list of marketing
gurus like Joe Polish, Dan Kennedy, Zig Ziglar, John Carlton and Bill Glazer, Scott
has been "under the covers" of some of the most successful operations in the
country. This exposure continues to feed his unquenchable appetite for learning
what makes small businesses succeed.
Scott is currently the Director of Marketing for Infusion Software & Consulting,
which enables him to create and automate the direct-response marketing strategies to
grow Infusion toward its goal: to become the leading provider of marketing and
business-management software for marketing-minded entrepreneurs.
About Infusion Software
To sum it up, Infusion Software helps small businesses grow fast by automating their marketing, sales, and customer management. Through their flagship product, Infusion CRM, they centralize, organize and automate small business' marketing, sales, and customer management, which results in better lead conversion, lower labor costs and greater lifetime customer value.
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