Brad Richdale - Genius Network Interview

"Drastically Increase Your Wealth with Direct Response Marketing"

In this Genius Network interview, Joe Polish talks to direct response marketing expert Brad Richdale about how to become successful in business and drastically increase your wealth.

Order "Drastically Increase Your Wealth with Direct Response Marketing"

This Genius Network audio interview is available for purchase on compact disc or cassette.  The full interview will be mailed to your address, along with a complete transcript and Hot Tips Sheet^TM for quick access to interview highlights.

About Brad Richdale

Brad Richdale is best known for his tv infomercials that made him a success. He is also famous for using a two-step approach to market his products. He advertised the low priced books through his infomercials and followed it with higher priced back-end. He is often referred to as the king of back-end sales. 

His book "Secrets to Making Money Now" contains great information about the AIDA (Attention, Interest, Decision and Action) and the concept of selling through classified ads.